Frequently asked questions
What we are asked most often before starting a project, service by service.
Corporate image consulting
What does a corporate image consultancy do?
It analyzes how a company looks today across all its materials, from stationery to the website and social media, and lays out a plan so they all communicate the same thing. At TASSMAR we combine it with design: we diagnose, propose and then build the visual system.
Why start with a diagnosis instead of going straight to design?
Because it organizes the investment. Before designing, we understand what works, what undermines trust and what should be solved first. That way every dollar goes where it has the most impact, and the action plan defines what comes next.
What do I get at the end of the diagnosis?
A report with the findings ordered by priority and a step-by-step action plan, presented in a meeting with management. That way you know what to solve first, what can wait and what each step involves.
Branding
What is the difference between a logo and a brand identity?
The logo is just the beginning. The identity is the complete system: colors, typefaces, photography, tone and the rules to apply them in every piece. That is why we deliver a brand manual, so the company can use it without depending on us.
Do you work with companies that already have a brand and want to renew it?
Yes. Rebranding is part of our branding service: we start from what the company has already built, keep what is valuable and organize the rest. Corrpipe and GroupPipe are examples of industrial brands that evolved without losing their history.
How long does it take to create a brand identity?
It depends on the scope: a logo with stationery is not the same as a brand with a website, fleet and social media. The timeline is defined in the first meeting, once we understand what the brand needs to communicate and in which pieces.
Web design and social media
Do you also design and build the website?
Yes, the same team designs and develops corporate and commercial websites with their own identity, fast and adapted to mobile. When the scale of the project calls for it, we bring in specialists, but the criteria and direction stay the same from start to finish.
Is the website ready for Google?
Yes. Every site launches with titles and descriptions written for search, structured data, a sitemap, optimized images and inquiry tracking. If the company works in other countries, we also build it in more than one language.
Can I update the content later?
Yes. We agree together on how it is updated: we handle it with monthly maintenance, or we leave a guide so your team can change texts without touching code.
Do you build websites for entrepreneurs?
Yes. For a business that is just starting we build a one-page website: clear, fast and ready for Google, with the same design care as a company website. As the business grows, we add sections without starting over.
Do you also design social media?
Yes. We design the visual system for social media: templates, posts for Instagram and LinkedIn and a usage guide, so every post looks like the website and the brand.
AI creative workflows
What is a brand manual for AI?
It is the brand written so that artificial intelligence tools apply it correctly: colors, tone, what to say and what not to, with examples. If the brand only exists in a PDF, AI doesn't understand it and multiplies the mistakes.
Does AI replace design?
No. Strategy and judgment are still human; AI speeds up production and exploration. Our job is to make sure everything it produces respects the brand.
Digital product
What kind of systems do you build?
Custom management tools: sales CRMs, prospecting dashboards, internal applications and technical tools. For example, the CRM of an engineering company to track accounts, tenders and project opportunities.
Why a custom system instead of an off-the-shelf one?
Because it adapts to the way your team works, not the other way around. It has only what is needed, it is quick to learn and it carries the brand identity on every screen.
Art direction
Do you work with printers and suppliers?
Yes. We deliver print-ready artwork and, when needed, supervise production with suppliers so the final result respects the design.
Can you design the packaging for a whole product line?
Yes. We build a system that works for the whole line: each variety stands apart, but all of them are recognized as part of the same brand.
Identity Guardian
What is the Identity Guardian?
A monthly retainer to care for the brand day to day. We review and adjust every piece that goes into production, from a presentation to a post, so everything respects the system. It is how consistency stops depending on urgency.
Which companies is it for?
Companies that produce pieces all year round: presentations, posts, brochures, signage or trade show materials, especially if they work with several suppliers.