Branding
We create or redesign the complete brand: the strategy behind it, the logo, the visual system and the manual so it is applied correctly everywhere.
Sound familiar?
- “A friend designed our logo and we were never convinced.”
- “Every supplier uses the brand however they want: different colors, different typefaces.”
- “We are bigger and more serious than we look.”
What it includes
- Interview with management and competitor analysis
- Positioning, value proposition and brand personality
- Logo and its versions
- Color palette for print and screen
- Type system, graphic elements and photographic language
- Brand manual with correct and incorrect uses
- Key applications: stationery, email signature and social media profiles
- In a rebrand: what is kept, what evolves and how the transition is made
What you get
- 01An image that matches the company's real level.
- 02Consistency at every touchpoint.
- 03A solid foundation for the website, social media and sales materials.
Portfolio
Identities designed as systems, from the logo to every application.
Frequently asked questions
What is the difference between a logo and a brand identity?
The logo is just the beginning. The identity is the complete system: colors, typefaces, photography, tone and the rules to apply them in every piece. That is why we deliver a brand manual, so the company can use it without depending on us.
Do you work with companies that already have a brand and want to renew it?
Yes. Rebranding is part of our branding service: we start from what the company has already built, keep what is valuable and organize the rest. Corrpipe and GroupPipe are examples of industrial brands that evolved without losing their history.
How long does it take to create a brand identity?
It depends on the scope: a logo with stationery is not the same as a brand with a website, fleet and social media. The timeline is defined in the first meeting, once we understand what the brand needs to communicate and in which pieces.